Our Story

Amoui Brand was created from a simple belief: pole athletes deserve pole wear that feels as good as it looks.

As pole dancing has evolved into an increasingly athletic discipline, we noticed a gap in the industry. Many pieces prioritized appearance over performance — leaving athletes constantly adjusting, compromising support, or sacrificing comfort during training.

We wanted something different.

Founded by pole athlete and designer Christine Bulman, Amoui was built around the idea of everyday training: elevated pieces designed to support real movement, real strength, and real confidence in the studio.

Drawing inspiration from the worlds of gymnastics, dance, aerial arts, and premium activewear, every piece is thoughtfully designed with movement in mind. From supportive silhouettes and premium compression fabrics to comfortable finishes and secure fits, our goal is to create pole wear athletes genuinely want to train in again and again.

At Amoui, we believe performance and elegance can coexist.

We believe supportive pieces can still feel feminine.
We believe coverage should never feel outdated.
And we believe confidence begins with feeling secure in what you wear.

Whether you’re learning your first invert or refining advanced combinations, Amoui is designed to move with you through every stage of your training journey.

Built for everyday training.
Designed for movement.
Pole wear redefined.